Digital Strategy, Performance Marketing

Save the Children

Save the Children is a global non-profit organisation that was founded in the year 1919. After passing a century, it is now a global movement made up of 29 national member organisations which work in 120 countries. In India, the NGO runs programmes to provide quality education, healthcare and life-saving aid during emergencies to children. Despite its massive on-ground presence, the lack of digital initiatives represented a missed opportunity for the brand.

The objective was to improve their digital footprint to raise awareness and increase fundraising. Our role was to assist the brand in creating a digital roadmap that generates new avenues of raising donations. We also managed the redesign of multiple online campaigns and offline reports. As a result, a 4X ROI was delivered to Save the Children on their PPC campaigns. Additionally, a new campaign concept, ‘Good Karma‘, was created and has become an annual property, still in active use.


To reduce friction in digital fundraising and make it more convenient for people to contribute to Save the Children. Help raise brand awareness through innovative campaign concepts. Suggest new ways to reach out to the audience digitally. Carry out the redesign of specific offline collaterals and lead execution for multiple online campaigns.


All digital touchpoints were refreshed and made mobile-first. The load time of all landing pages was improved. AMPs were created to make the user experience better and reduce drop-offs. New campaigns were introduced to boost fundraising periodically. A new mobile app was designed to support and educate users. The refreshed messaging was extended to offline creatives as well.


Growth Strategy
Digital Roadmap
Campaign Concepts
UX/UI Design
Creative Management
Web Development
Offline Collateral Redesign


Results of the partnership

4X ROI delivered.

2X CPC reduction.

Making gifting more meaningful
Ideation of new campaign concept for festive season
Results we achieved over time
12+ successful campaigns
4X ROI delivered
2X reduction in CPC
Make the act of festive gifting more meaningful.

During Diwali, instead of exchanging the same old material gifts - which often remain unused - donate a small amount on behalf of a friend and gift them Good Karma instead.

Your generosity will change the life story of a child in need and also bless your friend with the bounty of Good Karma.
Additional Campaigns
Collaboration continues across multiple executions
Refreshed offline creatives
Annual report was created in-house based on updated design principles
Specialised app experience
To educate users across platforms and open new channels of communication

Count. on us.

Save the Children


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