Save the Children
Save the Children is a global non-profit organisation that was founded in the year 1919. After passing a century, it is now a global movement made up of 29 national member organisations which work in 120 countries. In India, the NGO runs programmes to provide quality education, healthcare and life-saving aid during emergencies to children. Despite its massive on-ground presence, the lack of digital initiatives represented a missed opportunity for the brand.
The objective was to improve their digital footprint to raise awareness and increase fundraising. Our role was to assist the brand in creating a digital roadmap that generates new avenues of raising donations. We also managed the redesign of multiple online campaigns and offline reports. As a result, a 4X ROI was delivered to Save the Children on their PPC campaigns. Additionally, a new campaign concept, ‘Good Karma‘, was created and has become an annual property, still in active use.
To reduce friction in digital fundraising and make it more convenient for people to contribute to Save the Children. Help raise brand awareness through innovative campaign concepts. Suggest new ways to reach out to the audience digitally. Carry out the redesign of specific offline collaterals and lead execution for multiple online campaigns.
All digital touchpoints were refreshed and made mobile-first. The load time of all landing pages was improved. AMPs were created to make the user experience better and reduce drop-offs. New campaigns were introduced to boost fundraising periodically. A new mobile app was designed to support and educate users. The refreshed messaging was extended to offline creatives as well.
Offline Collateral Redesign