Digital Strategy, Performance Marketing

Infinix Mobiles

Founded in 2013, Infinix is a global brand creating mobile devices equipped with best-in-class technology. In India, the brand marries first-in-segment tech with consumer-first pricing. Even with breakthrough products in the line-up, Infinix was unable to make a dent in the highly competitive mobile market during its initial years.

We helped the brand by creating and implementing a new ROI driven digital strategy — designed and developed multiple web platforms — managed all their media planning and digital campaign executions — leading it to be among the top five brands in 6-10K price category in India. Our executions were recognised both in Indian publications as well as international forums — resulting in two global campaign awards.


With multiple high-profile brands pushing devices in all price segments, the barrier for a new entrant to make its space was tough. Additionally, catering to multiple user segments lead to dilution of the brand’s messaging, reach and final impact.


To create a future-proof digital marketing strategy, which helps the brand to scale up its marketing efforts while delivering a memorable experience to its audience. The project involved setting up a roadmap to achieve 15 back-to-back sold-out sales with a mission to make more informed decisions through data.


We started by repositioning the brand for 6-10K price category and defined a new target audience. The focus was directed towards Tier 2 and 3 markets, creating a fresh set of prospective consumers. A granular segmentation of the audience helped us reach out to users which have been under-served in the past.

Based on insights from pilot campaigns, targeting was calibrated further for regional audiences (in Uttar Pradesh, Bihar, West Bengal, etc.) – we created campaign assets that were localised in terms of language and visuals. Additionally, we made use of new-age media channels like Tiktok, Helo and Sharechat that leveraged these assets.

Microsites with games and contests were integrated to build pre-launch hype. KOLs and Influencers helped uplift brand awareness during launch and pre-sale windows. Custom tracking was built for advanced retargeting capabilities through an in-house tool called ‘‘.


Growth Strategy
Digital Roadmap
Media Planning & Buying
Paid Ads Management
Paid Search Management
Content Strategy
Creative Management
Meme Marketing
Brand Messaging
UX/UI Design
Web Development


Results of the strategy overhaul


6-10K price category in India.

6X rise in products sold.

5X CPC reduction.

4X ROAS delivered.

2X awards won.

Building hype and experiences
Web platforms, microsites and brand videos were conceptualised and produced in-house
Audience-centred communication
Campaign creatives were adapted in multiple local Indian languages for maximum coverage
Results we achieved over time
16+ successful campaigns
6X rise in products sold
5X reduction in CPC
4X ROAS delivered
2.5X reduction in CPM
2X awards won
Maximising reach across platforms
Ad placements on local publishers would cover specific geographies and target audience interests
Results speak for themselves
With a well-placed digital roadmap, high recognition in its core segment and constantly improving campaign capabilities – the growth chart for Infinix Mobiles is slated to climb even higher in the next few years.

Count. on us.

Infinix Mobiles


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